We could take many routes with this brief and use a range of medias such as packaging. I think instead of the obvious print method packaging and something you can touch and interact with would be an effective form of getting the method across, it is fresh and something to keep. Everybody loves receiving gifts : )
Some inspiration from the new o2 adverts. they seem to all incorporate a new strap-line that is catchy and stays in your memory. If we could create a catchy slogan along with the given strap line "we're better connected" we think it would add depth and meaning along with being effective to our campaign.
o2 has a specific identity when it comes to advertising their products. It is recognizable in many languages form many angles. Trying to understand and pick apart how they do what they do and why it is so successful is going to play a major part in this brief. For our end products to be just as successful we need to think on the same level, it will require, simplicity, wit, knowledge, understanding and hard work but it will be worth it if we can find the key to they're ad campaigns and transfer that into our design and way of thinking.
Cards of all shapes, sizes and forms are sent on daily basis for whatever reason. They have on purpose, to get from person to another with a message. This form of communication is connecting people all around the world and has been used for hundreds of years. Now with the introduction of mobile phones and the internet it isn't used as much. A way which o2 could connect its customers could be through post, either advertising its products, updating, or celebrating seasons. The post could be used to spread someone's number to friends and family who possibly don't have a mobile to contact them or know their number. It could be approached in a unique way or just updating the previous methods.
Whilst researching i came across idents and adverts that other companies have created that implies connection and how stuff works for each other to create a sequence or overall connection.This is valuable research to gather and respond to, aswell as take inspiration form how they have approached the idea and designed it so that it gives maximum impact.
this ad was from 2001. i think that it works so well considering that it's so simple just using an orange square in the middle of peoples hands "orange gives you the world in the palm of your hands". think there is some clever ideas we could do that use hands and how they are used to connect to people but in print we will need to make each image clear and the set work together well and communicate the right things in the best ways.
"O2’s here to save you. O2 chose O2 Wireless Festival in Hyde Park showcased their pedaling charger. They are allowing people to charge their phones by pedaling on racer-styled bicycles, though they won’t be able to drive them as they are fixed. It can either charge your mobile on the go or else it can store the electricity produced that can be used later on. It’s prime use to allow users to charge their mobiles in remotest of locations so that their mobiles never run out of juice, but we can’t disagree that it is a great way of motivating people to exercise or use cycles more often. This technology is eco-friendly, green and healthy and hopefully we’ll soon be able to see such products in market."
this is something that relates to our festival idea and that it's simple concept is to allow people to keep there phones running to help them maintain contact with other people.
This concept in relation to people getting connected has good mileage. The possibilities are original in terms of o2 advertising, eye catching and memorable. There is still specific relevance to what the brief is asking of us, it is just approached in a new form.
In relation to how people and things connect, rob came up with the principle that people can connect on a literal sense through the means of kissing and sex. This is a form that connection takes that everyone does but doesn't consider that it is actually a form of connection between two beings and not just abit of fun. People can also connect through emotion and gestures. i.e. love, anger,morning, lust and happiness.
I really like the illustrative and personal element this advert brings to life. the idea that the consumer is used to express what they feel in terms of were they want to go and the feeling i get from the advert is that Nokia are trying to say that you can get to where ever you like with our phone. i think the illustrative style makes the advert more personal and i think this is something o2 should look into in there advertising and hopefully some thing i can explore in this project too.
This advert is for the promotion of Nokia's music phone range. i think it's really effective due to the 3d animation and the quality it has been done too. also the way that each of the earphones have been designed to work together. Also this advert shows to me that it doesn't have to show the phone through out the message and the usp needs to be pushed and displayed to the customer to make them interested in the item being displayed as in the this advert with the earphones then the way of getting this experience is through buying the phone. so this is something my self and Scott will consider in are idea/design development.
Although this was only a quick idea and a case of write it down before we forget i think with some development and thought this idea could work quite well and produce concepts ranging from packaging to stop frame animation. With the possibilities of stop frame animate the paper clips connecting together and then into an O and then fading into the o2 symbol along with the strap-line "we;re better connected".
paper clips
magnets
When thinking about what connects we thought of objects in everyday life that connect to them selves or something else for a specific purpose.
In the brief we are asked to keep it simple, fresh and effective. When using my phone i generally disregard the alert screen that appears when you receive a message. I didn't realize how effective this could be when related the the o2 strap-line. The image is one that everybody recognizes and is simple in design yet gets the message across.
this advert uses the same concepts as the previous orange ad we've posted, but i kind of understand the advert a little more and have noticed, in my opinion there is a main character, "the orange customer" then all the hand crafted elements are to do with his life and the extra people in the ad helping put the elements together to me feel like orange workers helping him do the things he wants to do. and therefore i feel o2 could bridge this gap with there consumers so that they feel like they are being treated more individualy.
What goes better together than 2 pieces of the puzzle. The visual of 2 pieces not being together would create an appealing concept. Possibly if they're were two posters or advertisements placed around a city, on their own they arn't effective but once the audience see both posters they link them together with the strap-line and the advert is effective and complete.
this advert is really creative and again realistic and hands on giving a feel of hand crafted material. which to consumers and myself seems very personal and ads a great deal of appeal, through the idea that the company allows you to do what you like "freedom". i feel that potentially o2 could have adverts that relate more to their consumer and make each ad more personal to them and hopefully through the concept keeping you better connected my self and Scott can do this.
this is another one of orange phones adverts to do with good things should never end, and the idea in the advert is that there is a continuous path flowing across the screen with illustrated characters on root that are enjoying them selves/ talking part in social activities, signifying good things and the road anchors the point that it should never end.
Again relating to o2 using the bubble as they're recognized design, we thought how cool would it be to receive bubbles and use them. Bubbles make everybody happy and through happiness comes people talking and connecting with each other. By using a real product that could be given out and exchanged between people, people will be encouraged to talk more and interact with people they not of necessarily spoken to on a normal day.
this is an advert taken from oranges ad campaign for "good things should never end" the advert has such a personal and real look and feel to it with people interating with bright coloured objects that roll out creat lines etc to signify the feeling of this "good thing" will never end and the interesting things is the difference in the objects there is not just one the same and i think the high/low/side shots help creat this. Also the advert uses real people to demonstrate that this good thing is kept on going by actual people not bears.
this advert has featured at cinema's to deter people from using their mobiles during the film, it's a really interesting attempt, that the idea the mobile phone company orange is actually warning people that mobile phones during films are bad, however they do it in a really humorous way which makes you think of orange. but i feel orange is actualy doing this in such a way that peole think they are trying to make the experience more enjoyable, therefore people will remeber and think of that when contemplating a phone purchase.
Taking o2's name and finding the equation for water, we thought that the better connected strap-line could be introduced to this concept. A quick and simple idea would be to separate the molecules which make up h2o, that being Oxygen and two parts Hydrogen. If this was broke down with the strap-line the visual link would be simple yet effective.
this is one of the new adverts produced by t-mobile, it's really clever as it plays on the fact that there is a selection of dancers used to perform the dance but then they are joined by other people in the station. then the reactions are filmed to symbolise how the t-mobile brand allows people to contact each other about amazing events. i think the original design makes the piece stand out and creates a unique look into advertising for moble. A consideration i will need to think about over the development stage if i want the idea to progrese and be effective.
this is a simple 5 seconds start up screen shot for o2, i feel that as this idea of water bubbles is a key part of there campaign. however it's a realistic piece of work in the way that it looks exactly like the thing it's suppose to be, in contrast to the unrealistic look of some of there advertising campaigns.
an o2 advert set up especialy for a valentines themed ad wich is only 25 sec's long but works really well a sending the message keeping in touch will make it better, but there is a great simplicity to the advertusing a still camara shot with just the birds that move. the advert does make you think of texting or talking to someone on valentines day, and shows that you can do this via o2's service. also i have noticed that the illuminous symbols work really well and could be a veichle for comunicating our o2 advert.
using the concept of this popular board game and the strap-line it could manipulate the term of being "connected" to a some sort of literal sense but in a playful manner that the majority of audiences will understand.
we had this quick idea that we thought we would pop on.
Playing on the strap-line of "we're better connected" could bring al sorts of ideas to develop further and also create interesting concepts and design ranging from packaging to print to audio visual.
this is another o2 advert that uses the o2 bubble as the subject that is moving across the city of london, which is a main location for some of there more recent adverts. the advert is promoting the o2 arena a location for music acts to perfom, (o2 customers get priority bookings) the city's iconic locations such as tower bridge and the gurkin, have symbolic items such as micro phones, amps and basketbal hoops that are next to or made up of which the bubble interacts with. i think the idea that the bubble starts somewhere and then ends up at another location, signifies the idea of connection and that o2 can provide this connection for you.
this advert isn't advertising phones it's advertising the internet package they offer to consumers. this shows diversity in there brand and that they know about internet and phones. however an interesting campaign could be launched that shows that they can help you communicate in different more basic ways. also i have noticed that there adverts are kind of edgey and not 100 percent realistic. but they have used frames from this in there print based adverts.
this ad is kind of unrealistic with the cgi style sceneary. however the comcept of see what you can do works as the bubble signifying o2 spreads across the city to places such as football matches and bus stations showing the consumer the possibilitys and advantages of using o2. i feel that as a colaboration are main focus is on print and i personaly want to focus on a more realistic/humanistic simplicity to bring the brand back down to earth.
o2 we're better connected acvert, we're there is a running sequence of people interacting with each other as the camara moves across a town scape, things like wispering the passing of flowers etc make up the "connection" between two people/objects. again this ad considering the realistic nature of the und sequence of the o2 bubbles the rest of the advert is less realistic with the adition of animals such as bears communicating with each other and dogs sitting on roof topes howling. however the idea of kissing someone, passing them a flower, dogs communicating are more realistic things that happen day to day but a disrupted (in my opinion) by the adition of these cmputer generated charcters.
The below are some forms of communication that people have ben using for centuries up until the present day. Communication does't necessarily have to involve speech, it could involve listening of image, using your sight is a form of communication that is often forgot about. Putting these ideas into concepts could lead to some interesting outcomes in terms of visuals and type.
can and string
talking
telephone
pigeon
postal letters
video chat
internet
email
morse code
o2 are seen and are a company that rely solely on communication. The varied ways of communication that have developed over the years have helped people get, stay to be in touch wit each other, be it from morse code, messenger boys or the iphone. The common place is the form off communication. The all have the same purpose... from A - B.
Looking at some other forms of communication could generate ideas for us to respond to this brief.
