this is one of the new adverts produced by t-mobile, it's really clever as it plays on the fact that there is a selection of dancers used to perform the dance but then they are joined by other people in the station. then the reactions are filmed to symbolise how the t-mobile brand allows people to contact each other about amazing events. i think the original design makes the piece stand out and creates a unique look into advertising for moble. A consideration i will need to think about over the development stage if i want the idea to progrese and be effective.
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