this ad is kind of unrealistic with the cgi style sceneary. however the comcept of see what you can do works as the bubble signifying o2 spreads across the city to places such as football matches and bus stations showing the consumer the possibilitys and advantages of using o2. i feel that as a colaboration are main focus is on print and i personaly want to focus on a more realistic/humanistic simplicity to bring the brand back down to earth.
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