You can't have one without the other

I think imagery such as these would be visually pleasing in the public environment. Spread across posters or billboards, the idea behind comes naturally when placed with the strap line of "we're better connected"

This image is simple, gets the message across immediately and clearly and is also very visually appealing with a good impact to its audience. Possibly approaching a poster campaign in this way could bring the statement of connecting people to life but through image.

We cam up with a quick idea about the connection of objects and that in some instances you can't have one without the other. Advertising these is the way o2 approach poster campaigns could be a visually pleasing concept. An example of this is, you can't use a lock without a key.