Orange Life As You Like It

this advert is really creative and again realistic and hands on giving a feel of hand crafted material. which to consumers and myself seems very personal and ads a great deal of appeal, through the idea that the company allows you to do what you like "freedom".
i feel that potentially o2 could have adverts that relate more to their consumer and make each ad more personal to them and hopefully through the concept keeping you better connected my self and Scott can do this.