Nokia navigation advert

I really like the illustrative and personal element this advert brings to life. the idea that the consumer is used to express what they feel in terms of were they want to go and the feeling i get from the advert is that Nokia are trying to say that you can get to where ever you like with our phone. i think the illustrative style makes the advert more personal and i think this is something o2 should look into in there advertising and hopefully some thing i can explore in this project too.