Although this was only a quick idea and a case of write it down before we forget i think with some development and thought this idea could work quite well and produce concepts ranging from packaging to stop frame animation. With the possibilities of stop frame animate the paper clips connecting together and then into an O and then fading into the o2 symbol along with the strap-line "we;re better connected".
paper clips
magnets
When thinking about what connects we thought of objects in everyday life that connect to them selves or something else for a specific purpose.
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