O2 'Do the O2' TV adver

this is another o2 advert that uses the o2 bubble as the subject that is moving across the city of london, which is a main location for some of there more recent adverts. the advert is promoting the o2 arena a location for music acts to perfom, (o2 customers get priority bookings) the city's iconic locations such as tower bridge and the gurkin, have symbolic items such as micro phones, amps and basketbal hoops that are next to or made up of which the bubble interacts with. i think the idea that the bubble starts somewhere and then ends up at another location, signifies the idea of connection and that o2 can provide this connection for you.