Orange Advert

this advert uses the same concepts as the previous orange ad we've posted, but i kind of understand the advert a little more and have noticed, in my opinion there is a main character, "the orange customer" then all the hand crafted elements are to do with his life and the extra people in the ad helping put the elements together to me feel like orange workers helping him do the things he wants to do. and therefore i feel o2 could bridge this gap with there consumers so that they feel like they are being treated more individualy.