festival research

Benicassim

This is a festival abroad where people form all over the world, who speak different languages and tastes come together to appreciate one thing. Music. The obvious clause for strangers not meeting or talking to each other is the language barrier. If there was a way that you could connect with someone who speaks a different language would bring people together and amplify your festival experience by meeting new people. A possible solution for this is to use world wide recognized symbols that everyone understands. Just by sing image and no type the barrier can be broken and you can communicate on the same level.

Glastonbury

Glastonbury is one of my (scott) favorite festivals, not because of its reputation, but because of the people, music and atmosphere. Everyone is friendly and willing to talk to complete strangers. I see this as a positive path to take this idea in response to getting people better connected with o2. Getting people to talk to each other that wouldn't normally is a great way to meet people and to make friends (getting"connected" with people). Just having an ice breaker that brings two or more people together would be a successful campaign.

Leeds / Reading festival

In comparison to the o2 festival leeds and reading are alot more hard edged who's target audience has a wide range form young - old, soul - heavy metal

o2 wireless festival

This is a specific festival solely sponsored by o2. They are in competition with many other festivals form all around the world. They offer a range of services that stray form they're normal advertising of mobile phones. In comparison the organized o2 festival is a much more simple, student orientated and modern approach from the normal o2 branding. We think researching the festival could help us develop ideas of how we could connect people during the festival that, before, wasn't possible

FESTIVALS - idea!

one of our first initial ideas, as both of us have had experience ad could relate to the situation, it was that during a festival you loose your phone or your battery dies, and you desperately need to get in touch with your friends at the festival. This is a nightmare. We saw this as one possible starting point for our response to this brief as we have our target audience and a specific problem we can create unique outcomes to combat this problem.