The below are just some simple ideas, and as of now if put together wouldn't be overall, that successful as design and message, but with some thought and development form this foundations it could be come a strong campaign in response to this brief.
As we came up with the idea of linking things things together that can't be separated, the reverse of that is bringing things that have be globally seen as opposites or not right for each other together and connecting them. The initial thought for this was again an advertising campaign, for example posting up images of chalk and cheese, with the attached strap-line of "we're better connected" Through this visual interpretation with the strap-line the audience automatically puts two and two together, making it a successful advertisement.
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