o2 has a specific identity when it comes to advertising their products. It is recognizable in many languages form many angles. Trying to understand and pick apart how they do what they do and why it is so successful is going to play a major part in this brief. For our end products to be just as successful we need to think on the same level, it will require, simplicity, wit, knowledge, understanding and hard work but it will be worth it if we can find the key to they're ad campaigns and transfer that into our design and way of thinking.
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