Snoop Dogg Orange Movie advert

this advert has featured at cinema's to deter people from using their mobiles during the film, it's a really interesting attempt, that the idea the mobile phone company orange is actually warning people that mobile phones during films are bad, however they do it in a really humorous way which makes you think of orange. but i feel orange is actualy doing this in such a way that peole think they are trying to make the experience more enjoyable, therefore people will remeber and think of that when contemplating a phone purchase.