This concept in relation to people getting connected has good mileage. The possibilities are original in terms of o2 advertising, eye catching and memorable. There is still specific relevance to what the brief is asking of us, it is just approached in a new form.
In relation to how people and things connect, rob came up with the principle that people can connect on a literal sense through the means of kissing and sex. This is a form that connection takes that everyone does but doesn't consider that it is actually a form of connection between two beings and not just abit of fun. People can also connect through emotion and gestures. i.e. love, anger,morning, lust and happiness.
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