using the concept of this popular board game and the strap-line it could manipulate the term of being "connected" to a some sort of literal sense but in a playful manner that the majority of audiences will understand.
we had this quick idea that we thought we would pop on.
Playing on the strap-line of "we're better connected" could bring al sorts of ideas to develop further and also create interesting concepts and design ranging from packaging to print to audio visual.
