As our brief is better connected i thought that these billboards could offer some interesting ways of advertising o2's campaign. this is down to the fact that they are all positioned next to each other and you could design something that flowed across the three boards.
Both of the side billboards a quite long so there are possibilities of stretching the design out of or designing something that works on a long thin format. also when designing we will need to make sure we are designing to the right size for billboards or any other advertising contexts.
the middle panel is a rotating advert therefor there are options with covering each panel with something that changes but still works with the two side boards, they could be some visually interesting ways of using this function to our benefit.
Also there are this selection of billboards just on the opposite corner, again i feel there could be some interesting possibilities with this layout as you could design something to flow or "connect" over the four boards, also on the side of this there are the two single adverts and with these you could possibly incorporate this into the design layout of the grid of four billboards.
i feel that the location of these billboards are ideal for the consumer market as there is an array of shops and bars and restaurants that people regularly use. also it is a main passing points for students to pass on their way from home to the universities, therefor they will notice new adverts that are placed in these areas. Also something that is interesting and stands out form the other and would be talked about and more noticeable, and would appeal to the students and you professionals when passing them.
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