these designs are similar to the previous designs for Vodafone however the rabbit designs are really clever as each one represents something different that Vodafone offers. i think the concept of showing the ways that o2 allow people to connect but relate to day to day life. like some of the previous Vodafone campaigns. so o2 do things such as broadband so things that allow people to connect using broadband such as e-mail, blog's, facebook, myspace etc then the obvious phoneing, video calls and text's! see how i could incorporate these ideas into my desing work.
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