Context photos research

this is some of our initial research to find out about companies such as o2 and what their competitors are doing. and along the way we found some interesting locations that we could use to advertise in. One of the main posters phone companies are using are sheets attached to the inside of the window, and usually they are done this way so that they can be changed on a regular basis to keep up with their promotions etc. also i liked the locations in store such as a giant iPhone and the POS stands as you could connect each stand to one another. also we found locations such as bus stops and steps that you could link together or use to put text or image onto to try and explore other avenues other than the usual bus stop posters. Along with this there where locations such as the centre of the light where there is a large beam that goes from ground level to the roof and i thought you could design something to be printed onto this that connects the floor to the roof such as a massive plug on the floor, the wire runs up the beam and connects to all the lights on the ceiling. these are some initial ideas however we will need to explore the in our development and see the realistic possibilities of these locations.