I'm personally a big admirer of Si Scott's work. this is some of the early work he did for orange. i really like the simplicity and the illustrative element to the design, something i would like to incorporate into my personal work. in terms of this brief i like how the type starts of standard then at "something set it free" the illustrative flow and feeling of setting the type free is captured really effectively. illustrated type is something i really would like to test in this project and see if it can work as well for and o2 campaign as it has done for orange.
No comments:
Post a Comment