Through our research we uncovered alot of inspirational design that we could incorporate into this brief. But before we even stumbled across such design the idea of being better connected through a dot-to-dot sequence was thought up. This particular concept approach was liked during crits and was an idea that we decided we could try and develop. Design by the heads of state, as you can see in our previous blogging research has the similar dot-to-dot element, which further inspired our design process.
We then started to draw up a quick way that we could design o2 through the dot-to-dot sequence. After a quick, rough storyboard, a quick animation was created.
This quick and simple animation gives us confidence that we could produce a short ident for o2 along with other forms of advertisement. The text was vectoring in illustrator, joining up the dots that were placed over the layered text. After all the dots were joined constructing the entire statement, there were 211 separate layers. The layers were then opened into after effects and each individual layer edited so that the animation was consistent.
We have got alot from testing this idea as it means we can assess the design and concept and develop it in the areas we think it is weak or even take it in a completely different direction.
The improvements that we are wanting to make are to speed the animation up so that it is a quick sharp ident but still delivers the message and also experiment with different words and quotes aswell as background colours.
I apologise for the poor quality of the video as it has been down sized to fit on blogger.
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