these designs are a selection from orange's advertising campaign's, what i like about these designs is the illustrative feel they have and that they seem really bright and aesthetically pleasing. as a set i like the "reasons for, we're better together" as they work really well as a set and it gives me some ideas on how we could produce a set like this for our o2 brief.
other than this i really like the billboard design as it fills the entire space with writing and is very attractive and draws your attention to it when you see it. also on a more structured approach the more recent blackberry advert works well and is so simple but the image and type are layed out perfectly and looks really professional.
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