Moving on - quick idea

The below are just some simple ideas, and as of now if put together wouldn't be overall, that successful as design and message, but with some thought and development form this foundations it could be come a strong campaign in response to this brief.

As we came up with the idea of linking things things together that can't be separated, the reverse of that is bringing things that have be globally seen as opposites or not right for each other together and connecting them. The initial thought for this was again an advertising campaign, for example posting up images of chalk and cheese, with the attached strap-line of "we're better connected" Through this visual interpretation with the strap-line the audience automatically puts two and two together, making  it a successful advertisement.

You can't have one without the other

I think imagery such as these would be visually pleasing in the public environment. Spread across posters or billboards, the idea behind comes naturally when placed with the strap line of "we're better connected"

This image is simple, gets the message across immediately and clearly and is also very visually appealing with a good impact to its audience. Possibly approaching a poster campaign in this way could bring the statement of connecting people to life but through image.

We cam up with a quick idea about the connection of objects and that in some instances you can't have one without the other. Advertising these is the way o2 approach poster campaigns could be a visually pleasing concept. An example of this is, you can't use a lock without a key.

Image over words

These are a prime example of recognized symbols. No matter what language you speak these symbols can be understood. An alphabet or grouping of image to communicate or connect with someone would be a n  inventive approach towards advertising o2.

This is the chinese symbol for love. Along with the heart which also symbolizes love this is globally recognized.

Moving on from the previous idea of using image instead of type as a means of communicating and getting people connected we thought we would look into what images/symbols there are already that are globally recognized.

festival research

Benicassim

This is a festival abroad where people form all over the world, who speak different languages and tastes come together to appreciate one thing. Music. The obvious clause for strangers not meeting or talking to each other is the language barrier. If there was a way that you could connect with someone who speaks a different language would bring people together and amplify your festival experience by meeting new people. A possible solution for this is to use world wide recognized symbols that everyone understands. Just by sing image and no type the barrier can be broken and you can communicate on the same level.

Glastonbury

Glastonbury is one of my (scott) favorite festivals, not because of its reputation, but because of the people, music and atmosphere. Everyone is friendly and willing to talk to complete strangers. I see this as a positive path to take this idea in response to getting people better connected with o2. Getting people to talk to each other that wouldn't normally is a great way to meet people and to make friends (getting"connected" with people). Just having an ice breaker that brings two or more people together would be a successful campaign.

Leeds / Reading festival

In comparison to the o2 festival leeds and reading are alot more hard edged who's target audience has a wide range form young - old, soul - heavy metal

o2 wireless festival

This is a specific festival solely sponsored by o2. They are in competition with many other festivals form all around the world. They offer a range of services that stray form they're normal advertising of mobile phones. In comparison the organized o2 festival is a much more simple, student orientated and modern approach from the normal o2 branding. We think researching the festival could help us develop ideas of how we could connect people during the festival that, before, wasn't possible

FESTIVALS - idea!

one of our first initial ideas, as both of us have had experience ad could relate to the situation, it was that during a festival you loose your phone or your battery dies, and you desperately need to get in touch with your friends at the festival. This is a nightmare. We saw this as one possible starting point for our response to this brief as we have our target audience and a specific problem we can create unique outcomes to combat this problem.

the brief

this is the brief that we have chosen from the YCN selection

the full brief can be found at http://www.ycnonline.com/awards/brief/o2

the team

our collaborative team consists of scott berry and rob cope

(rob)

(scott)